On July 31st, the comprehensive professional art brand Dmast made its debut at an exclusive online streaming event, ready to embark on a journey to a masterpiece with artists worldwide.
The online product launch event was infused with an atmosphere of artistic flair. As a new professional art materials brand co-created by Deli Group, the world's largest stationery manufacturing base, and Pébéo, the century-old color pioneer from France, Dmast unveiled a diverse range of high-quality, visually appealing art supplies. Beyond acrylic paints, watercolors, and colored pencils, the product lineup offered a rich source of creative inspiration for both professional artists and art enthusiasts. Dmast's commitment to excellence in design and craftsmanship was evident in its superior product quality.
The launch event served not only as a crucial platform for product display and business collaboration, but also an opportunity to convey new ideas, showcase new achievements, and foster vigorous growth within the cultural and fine art industry.
Bertrand Fournier,the Brand Director also commented: “ Expanding our product range enhances our brand's competitiveness. We prioritize market research and competitive analysis, collaborating with partners globally to stay ahead in the industry.”
During the product series introduction, Product Manager April Yu highlighted the importance of exceptional design, stating, "At Dmast, we know great design captures attention and enhances user experience. That's why we've partnered with our Germany Design Center to perfect our visual aesthetics."
Furthermore, Dmast also partnered with renowned Romanian art educator and visual artist Irina Banari, who immersed herself in the products through an immersive painting experience. This collaboration highlighted Dmast's exceptional color performance and extensive range from various perspectives. Irina Banari, speaking from her professional artist's standpoint, highly praised the outstanding quality of Dmast products in art creation.
Delving into the field of professional art materials is both a strategic move to meet market demands and a rational choice to leverage the Deli’s strengths and potential. With over 40 years of experience from the global cultural and creative technology leader Deli, combined with the professional color expertise of the well-known French brand Pébéo, Dmast stands as a testament to the power of this formidable alliance.
Maintaining a "rigorous and professional" approach to product development, Dmast collaborated with over 200 drawing studios for rigorous testing and conducted more than 100 market surveys. This dedication culminated in the creation of over 300 professional-grade products.
Looking ahead, Dmast remains committed to its philosophy of 'providing high-quality, visually appealing art supplies for creators,' aiming to offer superior painting tools, drive continuous innovation, enhance product quality by understanding the needs of the art community, inspire creativity among artists, and establish a lasting legacy of color excellence.
